Reda — I see what others scroll past.
I see what others scroll past.
Photographer. Media buyer. AI builder. Product maker. One person, every lens.
Photographer/Media buyer/AI builder/Product maker
Scroll to focus
02 — ManifestoRack focus
Sevenyears.Twohundredmillionpounds.Twentyindustries.Ilearnedtoseewhatmakespeoplestop.
03 — The subject1 person · 4 lenses
MEDIA PENDING
media-inbox/about/portrait.jpg
Four lenses.
One person.
04 — The numbersAd spend, managed personally
EGP
Spent. Tested. Learned.
Meta · TikTok · Google
7
Years
20+
Industries
8+
Countries
Saudi Store▲ 4,275 ordersKashati▲ 2,380 clicks @ 0.52 EGPiCar▲ 2,235 conversionsElite Beauty▲ 1,764 leads @ 1.74 EGPFifty Five▲ 738 messagesVapetopia▲ 594 orders5R Cafe▲ 300 messagesDr. Benz▲ 205 leadsGolden View▲ 93 qualified leads
07 — ShowreelThrough the lens · 16:9
MEDIA PENDING
media-inbox/videos/showreel/showreel
05 — Four ways of seeingFacet 01 / 04
01Photography
A blurry photo snaps into a crisp frame.
Go deeper → The Lens02Ads
A normal ad creative reveals its CTR, CPA and ROAS.
Go deeper → The Lab03AI
A paragraph of text reveals the pattern behind it.
Go deeper → AI04Build
A wireframe turns into the finished UI.
Go deeper → WorkMEDIA PENDING
media-inbox/photos/people/01.jpg
MEDIA PENDING
media-inbox/photos/people/01.jpg
SPONSORED
The summer edit. 30% off, this week only.
Shop now
“Love the bottle, but delivery took a week and the price jumped at checkout. Would buy again if shipping was faster.”
MEDIA PENDING
media-inbox/photos/people/01.jpg
FOCUS LOCKED · 85MM · F/1.8
MEDIA PENDING
media-inbox/photos/people/01.jpg
THUMB-STOP 31%
CPM 46 EGP
ROAS 4.6×
The summer edit. 30% off, this week only.
Shop now
CTR 3.84% · CPA 41 EGP“Love the bottle, but delivery took a week and the price jumped at checkout. Would buy again if shipping was faster.”
INTENT 0.71FRICTION: SHIPPINGFRICTION: PRICE→ TEST FREE-SHIPPING AD
LEILNEW · WOMEN · MEN · BAG (2)
MEDIA PENDING
media-inbox/photos/people/01.jpg
New season, same craft.
Shop the collection →
06 — Selected workRoll 01 · 6 of 15
08 — Ad LabMeta · Egypt · Sales
Drag the budget.
Budget / month25,000 EGP
5K500K EGP
EST. ORDERS
604
CPA
41 EGP
ROAS
3.4×
Reda's take
This is the sweet spot. Scale the winners, kill the rest by day 3.
09 — The 3-second test5 rounds · 3 seconds each
3s
Can you beat 3 seconds?
Five ads. Three seconds each. Call the ones that stop the scroll.
Take the testMEDIA PENDING
media-inbox/game/round-01/creative
Round 01
Before / after skincare. A face fills the first frame.
StopsScrolls
10 — ContactTaking on 2 projects this month