Reda.

I started behind a camera. I still shoot my own campaigns, because the frame decides whether anyone stops.

Then I learned what happens after the click. Over seven years I have personally managed more than 200 million pounds in ad spend, across 20+ industries and 8+ countries.

Along the way I started building what I wished existed: 15 live websites and platforms and 4 mobile apps, with AI running inside them.

I work from Egypt, across MENA. One person, every lens.